Hydō entered the market with a strong philosophy, but needed a clear visual identity to communicate it effectively.
The identity was developed with the same focus as martial arts training, disciplined, efficient, and built to scale. Every element was stripped back to what was essential.
The Hydō brand identity now acts as a core part of the business, clearly communicating the brand’s philosophy while supporting growth across packaging, digital, and future product lines.
This project was an opportunity to explore how a brand identity could embody focus, discipline, and recovery, treating hydration as an essential part of training.
Next projects.
(2020-2025)
