Aq© needed a packaging system that clearly expressed its philosophy of simplicity through science, while standing apart from heavily flavoured, additive-driven electrolyte brands.
The packaging was designed to mirror the product itself, reduced, precise, and essential. Nothing was added unless it served a clear purpose.
The new Aq© packaging system reinforces the brand’s focus on simplicity through science, giving it a clear, confident presence within the electrolyte category and a scalable foundation for growth.
This project was an opportunity to reduce hydration back to its essentials, using design to express clarity, restraint, and scientific intent.
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(2020-2025)
