BushPure’s previous branding lacked clarity, consistency and category presence. While the product quality was strong, the visual identity didn’t fully communicate the brand’s grass-fed provenance, Australian roots or premium positioning.
Development was centred around clarity and scalability. I built a cohesive brand identity and packaging system designed to grow with the business, ensuring each flavour extension felt unified while remaining clearly differentiated.
The new BushPure identity is now a core part of their growth strategy, positioning the brand confidently within the competitive performance nutrition market and strengthening trust with both new and existing customers.
This project was an opportunity to redefine what a modern Australian protein brand can look and feel like.
Next projects.
(2020-2025)
