Noirbrüsh

Noirbrüsh

Introduction

In 2025, Noirbrüsh approached me to develop a complete brand identity, product design, and packaging system for a premium toothbrush brand. The goal was to elevate an everyday essential into a refined ritual, combining sculptural form, minimal aesthetics, and a distinctive monochrome presence.

Year

2025

Industry

Health & Beauty

Category

Brand Identity & Product Design

Timeline

3 Weeks

Introduction

In 2025, Noirbrüsh approached me to develop a complete brand identity, product design, and packaging system for a premium toothbrush brand. The goal was to elevate an everyday essential into a refined ritual, combining sculptural form, minimal aesthetics, and a distinctive monochrome presence.

Year

2025

Industry

Health & Beauty

Category

Brand Identity & Product Design

Timeline

3 Weeks

Concept

Concept

The oral care category is saturated with bright colours, clinical claims, and disposable design. Noirbrush needed a visual and product system that felt refined, minimal, and distinctly premium.

This project was an opportunity to explore how minimalism and materiality can elevate an everyday product into something intentional and design-led.

Conclusion

Conclusion

The Noirbrüsh identity establishes a bold, recognisable presence within the oral care market, transforming a daily essential into a refined design object.

For us at Boltshift, this project was an opportunity to push the boundaries of what a modern logistics website can achieve.